Don’t be chicken to pair wine with chicken.
Chicken lends itself to many different types of sauces and spices, which means that many different types of wines pair well depending on the sauce or spice. Generally speaking, chicken pairs better with whites because whites don’t overpower the taste of the chicken.
But keep the sauce in mind, and be ready to break the rules. If you are making say Chicken Parmesan with a bold tomato sauce, the sauce won’t match with the delicate flavors of a white. You need a hearty red, like a Merlot. Fruity and jammy reds go great with spicy sauces and barbecue chicken. If you are making a delicate chicken dish or a chicken kiev, a nice white would pair nicely.